About Prime DMS
Prime DMS partners with Ontario dental practices to simplify compliance, enhance operations, and empower teams to focus on patient care.
About Prime DMS
After long years of experience in the industry in Canada, working with multiple practice and DSOs, organizing, creating systems, recruiting, training dental professionals and starting up new practices.
In 2022, Reem Alayan found the need for the market to have specific services that help office managers and teams to focus on their production and on providing the best quality of treatment to their patients, and she decided to start PrimeDMS to serve dental practices directly or through working with excellent partners who have the same vision.
Our Mission
At Prime DMS, we understand the daily challenges of running a busy dental practice, balancing patient care, compliance, and team efficiency. That's why we specialize in helping dental offices build strong operational systems. We provide solutions that cover everything from IPAC compliance and policy development to team training and recruitment, ensuring you have customized, easy-to-implement systems tailored to your clinic's unique workflow. Our mission is to make compliance effortless and operations seamless for every dental clinic we support — helping teams work confidently, safely, and efficiently.
MEET THE FOUNDER
Reem Alayan
Reem Alayan is the visionary founder of Prime DMS, bringing over a decade of expertise in dentistry, practice management, compliance, and professional training. She holds a Bachelor’s Degree in Dentistry from Iraq and has continued to advance her education in Canada through specialized programs, including Dental Practice Management at the University of Toronto and Infection Control Professional Development at Queen’s University.
Reem further strengthened her infection control and safety credentials with additional dental-focused programs from Fanshawe College, Health and Safety Inspections from the Canadian Centre for Occupational Health and Safety (CCOHS), and certification as a WHMIS Trainer. Her diverse academic and professional background positions her as a trusted authority in IPAC, compliance, and dental operations.
Throughout her career, Reem has supported over 70 dental practices, assisting with everything from operational management and compliance to successfully guiding new clinic startups. She has also trained hundreds of professionals across multiple levels including dental administration, IPAC, and regulatory standards empowering teams with the knowledge and confidence needed to excel.
In addition to her work as a dentist. Reem served as a teaching assistant for dental students in Iraq, an experience that honed her expertise in adult education, communication, and mentorship skills she continues to bring forward in her leadership at Prime DMS.
Driven by passion, precision, and a commitment to elevating dental standards, Reem leads Prime DMS with a clear mission: to help dental practices operate with confidence, compliance, and excellence.
Meet Our Team
The dedicated professionals behind Prime DMS
Managing Partner- Recruitment Department
Shayma Aldabbagh has a bachelor's degree in Dentistry- Iraq .She completed Dental Practice Management and Human Resources Management programs at the University of Toronto, in addition to numerous continuing education courses in dentistry demonstrating her commitment to continuous growth and professional excellence with extensive expertise in dental operations, team leadership, and practice management.
With a strong track record of managing multiple dental practices, Shayma has led teams with proven success, enhancing operational efficiency, elevating patient care, and building positive workplace cultures. Her leadership is rooted in clarity, empathy, and the ability to unify teams toward shared goals.
Shayma specializes in helping dental practices secure right-fit candidates and ensuring they integrate seamlessly into their new environment. She excels in creating structured onboarding and training programs that empower new team members and support long-term success.
In 2025, Shayma joined Prime DMS, dedicating her experience, passion, and leadership to advancing Prime DMS’s vision and supporting the dental practices we proudly serve.
Chief Operating Officer
Anita Elisha is the Chief Operating Officer at Prime Dental Management, bringing a strong blend of technical expertise, operational leadership, and innovation-driven vision to our organization.
Anita holds a Diploma in Computer System Technician from Mohawk College, where she built a solid foundation in IT infrastructure, systems management, and technology operations. She also brings international experience as a Software Engineer in Iraq, contributing to her strong technical background and hands-on problem-solving expertise.
With a passion for emerging technologies, Anita also completed advanced studies in Machine Learning and Deep Learning through Deep Learning.AI at Stanford University, equipping her with the ability to integrate AI-driven insights into operational strategy and digital transformation.
In her role as COO, Anita leads with precision, innovation, and a people-first approach ensuring that every project, process, and team member is aligned with our mission to deliver excellence and uphold the highest standards across all dental practices we support.
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